The eagerly anticipated Dion Lee Target line was officially launched at the start of the month. I could throw out your usual complimentary phrases like “it didn’t disappoint” or “Dion Lee can do no wrong” but this is an unsponsored post so I’m just going to put it out there! My feelings were mixed, some aspects I loved and some just didn’t float my boat. In one sentence I could say it was a respectable collection however failed to blow me away.
I am a big fan of sports luxe styling and Dion Lee certainly does that well. The lines in his garments were clean and minimal and his choices of fabrics were a gorgeous quality considering the price.
The range of knit dresses in his collection were substantial with a beautifully heavy weight behind them and were probably my favourite feature of his collection though I found the sizing was a bit on the larger side. I tried on the XXS which still left plenty of room and I am generally a size 8-10. My favourite dress was the Ombre knit two piece (jumper and skirt) which cut a bold statement while being completely Canberra Winter appropriate.
My personal favourites in the collection were the handbags. There are two, a carry all tote and a convertible bucket bag that can be carried on your shoulder or converted into a backpack. Both are made from black neoprene with genuine leather trim and blue interior. So sleek, durable and sexy.
The signature piece of the collection is the Element Print Cocktail Dress with it’s distinct molten lava print. Complete with front wrap bodice, stretch fabric and wide adjustable shoulder straps, this dress cuts a flattering silhouette.
As a lover of fitness wear I found the range of activewear somewhat disappointing. The sports crop was very cute with nice cross over strap detailing at the back however provided no practical support, especially for those with a larger bust. The $99 hoodie was certainly not anything to warrant the price as in the end it was just a grey sweatshirt with some waffle detail on the front. The most disappointing piece in range I felt were the performance tights. I saw these online and immediately decided they were a must have. Upon trying on in store they failed the “Happy Schnapper yoga test”. 1. Bend over 2. Touch your toes 3. Look at your butt in the mirror . Not only could I see the line of my g-string I could see the colour and the print!! Furthermore the detailing around the knee had much less stretch than the rest of the fabric in the tights which caused a pinched in effect, giving your legs rolls where there are none.
The sports tank however is very eye catching design and while you have to wear it with a separate sports bra for adequate support it would also make for an edgy streetwear piece.
My least favourite items were the shoes… both made out of neoprene, one a pair of mules and the other a sand shoe type sneaker. The mules were quite man-ish with the block heel and contrasting heavy duty looking rubber soles. The sneakers flat out just look like my wetsuit booties!
In summary, there are some real winners in the collection with other pieces going the complete opposite way. The price range and quality are very reasonable and as long as you are not letting the hype of the brand sweep you into a frenzy then you are sure to walk away with pieces that suit you.